AXIOO

Root Cause

WINDROID is Axioo’s latest innovation which has high unique selling point. However, there was no active online presence and attention. Akaraya built the new product’s online presence from zero and even created potential sales leads by collaborating with several established e-commerce platforms.

Objective

Create market excitement and sales strategy of product.

Strategy

Generated a big idea into three phase communication strategy after conducting a Focus Group Discussions among target market. The phases are :

Teaser Phase
  • Giving sneak peek of the product USP and its “cool factor”, using Social Media and Microsite.
Pre-Sale Phase
  • Create several early-bird pricing system, promoting extensively using Digital Placements, and also collaborate with several e-commerce platforms to amplify the hype.
Sales & After Sales Phase
  • Direct the call to actions to e-commerce platforms. Then building the hype after customer get the product by creating unboxing videos, reviews, and opinions that are shared to FB groups.

Results

Facebook
6668
Total Fans Increased
4.2%
Engagement Rate
26.2k
Content Shares
Twitter
937
Total Followers Increased
23%
Total Engagements
2495
Retweets
3423
Mentions
Instagram
200
Total Engagements In 3 Months

THE POST-CAMPAIGN HYPE

The hype continued 2 months after the campaign due to very active users on several FB groups. They actively posted the experience in using the Windroid Tablet and shared a lot to others.