WINDROID is Axioo’s latest innovation which has high unique selling point. However, there was no active online presence and attention. Akaraya built the new product’s online presence from zero and even created potential sales leads by collaborating with several established e-commerce platforms.
Generated a big idea into three phase communication strategy after conducting a Focus Group Discussions among target market. The phases are :
The hype continued 2 months after the campaign due to very active users on several FB groups. They actively posted the experience in using the Windroid Tablet and shared a lot to others.