Protecal produces effervescent tablets for everyday calcium needs. However, bone health is not Indonesian’s primary concern. Protecal wants to increase awareness about bone health in the digital platform and also how Protecal can support audiences daily activities.
Educate target audience about bone health through digital platforms.
We validated insight by declare a survey about bone health to several target audience sample. Then, we analyzed the insight into a strong emotional approach digital campaign that came with a big idea.
Then we split the big idea into two-phased communication strategy to inject Protecal as a solution product that can help the target audience keep their bone health in regard to future investment.