PROTECAL

Client Since 2014

Root Cause

Protecal produces effervescent tablets for everyday calcium needs. However, bone health is not Indonesian’s primary concern. Protecal wants to increase awareness about bone health in the digital platform and also how Protecal can support audiences daily activities.

Objective

Educate target audience about bone health through digital platforms.

Increase Brand
Awareness in Digital
Increase Participation
& Engagements

Strategy

We validated insight by declare a survey about bone health to several target audience sample. Then, we analyzed the insight into a strong emotional approach digital campaign that came with a big idea.

LANGKAH SEHAT UNTUK MASA DEPAN

Then we split the big idea into two-phased communication strategy to inject Protecal as a solution product that can help the target audience keep their bone health in regard to future investment.

LANGKAH SEHAT
  • Immediate Benefit
  • Focusing On Now
  • Process Oriented
  • Fit Body
  • Practical
UNTUK MASA DEPAN
  • Future Benefit
  • Focusing On Tomorrow
  • Result Oriented
  • Healthy Bone
  • Journey

Results

Facebook
100%
Total Fans Increased
2077k
Impressions
65k
Post Engagements
127
Link Clicks
Instagram
15.3%
Total Followers Increased
597
Total Followers
1356
Likes Received
48
Comments Received